for half price or free -- airlines charged full fare for children.
Railroad advertising pointed out discounts for round-trip tick-
ets, because airlines charged double the one-way fare. Into the
1950s, the Southern Pacific countered the airlines with aggres-
sive promotion of rail travel in all types of advertising.
In 1954 new chair cars in class 83-C-5 replaced some of the
older chair cars on the Coast Daylight. Despite massive adver-
tising by the SP, ridership kept decreasing, and one of its final
attempts to keep the Coast Daylight competitive increased its
passenger base.
PART 1 – SP PASSENGER TRAINS |
24
19. GS-4 #4446 rounds the curve off 7th Street in San Fran-
cisco followed by a full baggage car and the chair cars of the
Noon Daylight.
