59. MRH15-01-Jan2015-L - page 74

PART 1 – SP PASSENGER TRAINS |
23
18. The Noon Daylight rumbles by, slowing for the terminal,
with the triple-unit food service set in the foreground.
17. The Noon Daylight is shown arriving in San Francisco with
the parlor observation car, parlor with stateroom, and tavern
car in high summer of 1948.
for half price or free -- airlines charged full fare for children.
Railroad advertising pointed out discounts for round-trip tick-
ets, because airlines charged double the one-way fare. Into the
1950s, the Southern Pacific countered the airlines with aggres-
sive promotion of rail travel in all types of advertising.
In 1954 new chair cars in class 83-C-5 replaced some of the
older chair cars on the Coast Daylight. Despite massive adver-
tising by the SP, ridership kept decreasing, and one of its final
attempts to keep the Coast Daylight competitive increased its
passenger base.
PART 1 – SP PASSENGER TRAINS |
24
19. GS-4 #4446 rounds the curve off 7th Street in San Fran-
cisco followed by a full baggage car and the chair cars of the
Noon Daylight.
1...,64,65,66,67,68,69,70,71,72,73 75,76,77,78,79,80,81,82,83,84,...152
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