58. MRH14-12-Dec2014-P - page 22

The new reflowable format is
experimental for now, since
it’s somewhat bleeding edge,
especially when it comes to
things like ad link hotspots.
The state-of-the-art today
with the increasing variety of
screen sizes is to make web
digital content “responsive”,
which means it will resize
intelligently to your device
screen, remaining highly
readable and usable regard-
less of the screen size.
The current ePub standard,
called ePub3, allows for
smarter reflow of graphics,
but this is pretty new stuff,
and the tools for creating this
kind of advanced content are
not quite here yet.
So we’re calling the reflow-
able format experimental for
now. Long-term, we expect
the reflowable format to
eclipse the PDF format in
popularity, because it’s so
smart in how it reflows to fit
your screen.
MRH staff no
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