Model Railroad Hobbyist:
73,333 total monthly unique users (circulation);
28,605 subscribers
By these counts, MRH has 30% more subscribers than RMC and
78% more readers.
The subscriber number is a hard number – we count subscriber
emails to get the number of subscribers. However, the unique
users number (our “circulation”) is a computed number derived
using the IAB guidelines. The Interactive Advertising Bureau (IAB)
is an official organization that defines the standards for how
eZines measure their audience reach.
This all gets rather technical because we use Google Analytics to
get help derive these visitor numbers. Google Analytics for the
January issue of MRH shows that we had 111,111 unique device
When talking
to hobby
vendors,
please
remember
to mention
MRH.
