54. MRH14-08-Aug2014-P - page 25

We’re also talking with the Operations SIG about publishing one or
more books on operations – stay tuned on that front.
The MRH eBook difference: Digital first
While the other model railroading publishers are starting to explore
digital publishing, they’re not approaching digital eBook publishing
the same way we are. With us, we’re digital first, while the other
guys are very much print first.
What difference does that make, you ask? It makes a lot of differ-
ence, actually. In this case, a picture is worth a thousand words, so
let’s just
show you
the difference.
200% zoom: “other guys”
digital book, $10.95
200% zoom: MRH Store
digital book, $5.99
Digital First!
In short, good photographs matter to modelers, and we make
sure you can zoom into the digital images and study the details up
close. See the next couple pages for some full-spread examples.
The other guys see eBooks as a secondary add-on to their print-
first business, and they don’t really understand digital like we do.
As if that wasn’t enough, they’re also generally charging more for
what is a lower-quality product than what MRH gives you.
1...,15,16,17,18,19,20,21,22,23,24 26,27,28,29,30,31,32,33,34,35,...333
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