MRH staff notes - 2
1.2 billion subscribers, which is equivalent to the population
of India, the world’s second largest nation. Expectations are
that Facebook will exceed the population of the world’s largest
nation, China, by sometime next year.
In today’s changing world, Marketing 101 says you go where the
people are going if you want to reach them, and like it or not,
that’s the Internet and places like Facebook and YouTube.
YouTube has 1 billion visitors every month! Just doing a quick
survey of YouTube reveals:
4.3 million videos categorized as trains
2.1 million videos categorized as airplanes
1.9 million videos categorized as ships
267,000 videos categorized as model trains
181,000 videos categorized as model airplanes
134,000 videos categorized as model ships
136,000 videos categorized as slot cars
50,000 videos categorized as model spaceship
92,000 videos categorized as military models
50,000 videos categoried as coin collecting
12,000 videos categorized as stamp collecting
The point is, for the next generation to find the hobby we need
to go where they’re going - which is places like Facebook and
YouTube. Even for the hobby shops that are still open, you’re
not finding them being overrun with teenagers. Those young,
impressionable teens are on Facebook and YouTube.
If you look at the YouTube video counts for trains and model
trains, they’re not doing too bad!
On Facebook, we analyzed the people who said they liked trains
in their profile, across all English-speaking coutries, and we got
MRH-May 2014
